Agrovision, a global leader in premium superfruits, has appointed Jim Trahanas as Chief Technology Officer to enhance the consumer experience and drive premiumization year-round. Trahanas brings over 16 years of experience in technology leadership and will focus on leveraging data and predictive analytics to scale Agrovision’s operations. He joins from McKinsey & Company, where he led technology transformations in the Chemicals & Agriculture practice. Agrovision’s CEO, Steve Magami, highlighted Trahanas’ expertise in analytics and automation as crucial for delivering high-quality superfruits consistently. Trahanas expressed excitement in scaling Agrovision’s technical capabilities and leveraging data to drive innovations in the fresh food industry. Agrovision has recently achieved unicorn status, secured $500 million in financing, and expanded its superfruit portfolio globally. The company is committed to driving advancements in technology and sustainable growth in the fresh fruit industry. Agrovision operates globally, delivering premium berries and cherries year-round through its flagship brand, Fruitist, using cutting-edge technology and sustainable farming practices. Visit www.AgrovisionCorp.com for more information.
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