TBWA\HAKUHODO and Nissan Motor have announced the launch of ‘NISSAN ANIMALERT,’ a joint initiative aimed at reducing wildlife fatalities caused by vehicles to zero. The project, which was unveiled on World Wildlife Day, introduces a new solution called NISSAN ANIMALERT that uses customised frequencies to deter animals from roads and prevent accidents. The first phase will focus on protecting the endangered Amami rabbit found on Amami Oshima and Tokunoshima islands.
This collaboration between industry, government, and academia involves Nissan, Amami City, the Ministry of the Environment, Okayama University of Science, and T.M.WORKS, amongst others. The project leverages Nissan’s EV pedestrian alert technology to create alerts for wildlife, building on previous initiatives like the ‘#Knock Knock Cats’ campaign, which aimed to protect felines from car accidents.
In Japan, over 70,000 wildlife fatalities were recorded on national highways in 2022, highlighting the urgency of protecting wildlife from vehicle collisions. The innovative NISSAN ANIMALERT technology, developed over three years, uses high-frequency sounds to deter animals from roads and prevent accidents.
The project’s pilot program on Amami Oshima has already shown promising results, with Amami rabbits exhibiting avoidance behavior when the alert system is activated. The project’s tagline, “From sound that protects people to sound that protects animals,” underscores Nissan’s commitment to using technology to safeguard both humans and wildlife.
Through this forward-thinking initiative, TBWA\HAKUHODO and Nissan hope to make a meaningful impact on wildlife conservation, demonstrating how innovative solutions can address pressing environmental challenges.
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
