Rue Madame, the French concept store known for curating fashion happiness in Hong Kong, Singapore, and Guangzhou, has introduced Aviator Nation, a 1970s-inspired California lifestyle brand. The launch event in their Guangzhou store featured a retro food truck and live music to bring a taste of California to the Chinese city.
Founded by Paige Mycoskie in Venice Beach in 2006, Aviator Nation is known for its handmade clothing that captures the essence of 1970s fashion and music. The brand has since expanded globally with 19 retail locations and has now entered Mainland China through the partnership with Rue Madame.
Celebrities and influencers like Anne Hathaway, Lady Gaga, and Kate Hudson have been seen wearing Aviator Nation, adding to its popularity in the fashion world. The brand emphasizes quality, sustainability, and a sense of community, appealing to environmentally conscious consumers.
The designs feature bold colors, retro graphics, and the iconic lightning bolt logo, symbolizing adventure and individuality. Aviator Nation’s commitment to using premium fabrics and eco-friendly materials sets it apart from mass-produced clothing, ensuring comfort and durability in every piece.
Ariane Zagury, founder & CEO of Rue Madame, expressed excitement about bringing Aviator Nation to China, highlighting the brand’s uniqueness and commitment to quality, community, and sustainability. The partnership aims to offer customers in China access to exclusive, high-quality brands that stand out in the fashion industry.
For more information about Aviator Nation, MARKETING-INTERACTIVE has reached out to the brand for further details.
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