Justin Juntunen, a Minnesota native, grew up with the tradition of sauna as a central part of family gatherings. In 2019, he left his job to co-found Cedar + Stone Nordic Sauna with Joel Vikre, offering high-end saunas and guided sauna experiences in various locations. The company also collaborated with Portage Brewing Co to create Sauna Water, a non-alcoholic beverage tailored for the sauna experience.
Juntunen recalls how the collaboration started with a phone call from Jeff Vondenkamp, and how the product quickly gained popularity, appealing to those seeking a unique and complex NA beverage option. The Sauna Water represents the essence of northwoods living and provides a refreshing drink for those looking for an alternative to traditional carbonated waters.
Through their collaboration, Juntunen and Vondenkamp have created a product that caters to individuals exploring sobriety or simply looking for a flavorful, non-alcoholic beverage that mirrors the complexity of good beer or cocktails. The success of Sauna Water reflects the growing demand for innovative and quality NA products in the market.
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