Danish outerwear brand Rains has arrived in Vancouver with its first Canadian store, offering a range of jackets, layers, and accessories for all seasons. Known for their contemporary urban inspiration and waterproof fabric palette, Rains started with reinterpreting the classic rubber raincoat and has since expanded its offerings to include puffer jackets, athletic wear, bags, and more. The brand’s neo-Scandinavian aesthetic and unisex collections can now be found across four continents, with the Vancouver store marking its seventh location in North America.
Co-founder Daniel Brix Hesselager expressed excitement about establishing deeper connections with the Canadian market, following collaborations with well-known retailers such as SSENSE, Holt Renfrew, and Simons. The new 1,175-square-foot concept store on West 4th Avenue features artwork by Jacob Egeberg and showcases Rains’ iconic styles and seasonal collections.
After recent openings in New York and Toronto, Rains’ expansion into Vancouver reflects its commitment to bringing conceptual and functional outerwear to customers across the globe. The brand’s presence in Canada adds to its growing international footprint, with Vancouver serving as an ideal location due to its rainy climate and the brand’s fitting name. The store is now open to provide Vancouverites with stylish and practical outerwear options for any weather condition.
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