In the book “FIGHT: Inside the Wildest Battle for the White House” by Jonathan Allen and Amie Parnes, a chapter reveals Kamala Harris’s failed attempt to secure an interview with popular podcaster Joe Rogan in an effort to expand her support base. Harris’s campaign saw Rogan’s vast audience of white men as a potential opportunity to prove herself to a different demographic.
Negotiations for the interview were complicated, with Rogan’s team setting strict conditions, including an in-studio interview and insistence that Harris discuss specific topics like the economy, the border, and abortion, rather than those proposed by her team. Harris’s campaign ultimately agreed to Rogan’s demands, but logistical challenges and rivals like Donald Trump engaging with Rogan caused the interview to never happen.
Harris’s campaign planned a rally in Texas to coincide with the potential interview, hoping to influence voters in a state where Trump’s anti-abortion policies had caused backlash. However, without the interview with Rogan, the purpose of the rally became moot and ended up featuring Beyoncé speaking instead of performing.
Ultimately, the failed negotiation with Rogan and the resulting rally in Texas added to the challenges that the Harris campaign faced in trying to appeal to new demographics and win the election. Despite the setback, Harris’s team learned the importance of carefully planning appearances and negotiations with media figures to maximize their campaign’s impact.
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