Twin Cities Pride, the organization behind the annual Pride festival in Minneapolis, raised over $50,000 after cutting ties with Target as a corporate sponsor. The decision was made in response to Target’s changes in diversity, equity, and inclusion policies. The nonprofit organization thanked supporters on Instagram, highlighting initiatives like the Rainbow Wardrobe and artist-in-residence program that would benefit from the donations received.
While the financial impact of losing Target as a sponsor was acknowledged, Twin Cities Pride emphasized the importance of standing up for what is right. Target, based in Minneapolis, had been a sponsor of the Pride parade for 18 years. The company’s decision to abandon certain DEI policies was met with backlash online, and comes amidst a trend of other companies making similar moves.
The White House has also taken action against DEI initiatives, with President Donald Trump signing executive orders targeting such efforts in the federal government. This has sparked broader discussions about diversity and inclusion in the private sector as well. Target, no stranger to controversy over its stance on LGBTQ+ issues, previously faced backlash for its Pride merchandise and eventually scaled back its Pride collection.
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