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The origins of the major political parties’ colors


The historic association of the colors red and blue with the Republican and Democratic parties, respectively, has a surprising origin that dates back to the Civil War. While many assume these color distinctions have been in place for centuries, they only became widely recognized in the modern era of television coverage in American politics.

In the mid-1900s, colors were not as important in election coverage due to the prevalence of black and white TV. However, in 1976, NBC News introduced a color-coded map with red representing states won by the Democrat candidate, setting the trend for color associations. It wasn’t until around 2000 that the media and political parties began consistently associating red with the Republican party and blue with the Democratic party.

The New York Times and USA Today played a significant role in solidifying this color-coding system during the 2000 election, simplifying how viewers interpret election night results. While the Green Party is the only party with a color in its name, representing its environmental ideals, red and blue have become iconic symbols of American political parties.

Larry Jacobs, a politics professor at the University of Minnesota, highlights the significance of these color associations, noting that they simplify the viewing experience on election night. The evolution of red and blue as symbols of political parties underscores the changing landscape of American politics and media coverage.

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Photo credit www.cbsnews.com

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