The Democratic National Committee is launching a historic ad campaign worth at least $100,000 in LGBTQ publications in large metropolitan areas and key battleground states. The campaign will reach over 1 million voters in the first week and aims to empower diverse corners of the LGBTQ+ community to have their voices heard. The ads feature the message “Freedom is on the Ballot. Make a Plan to Vote” and urge voters to visit Iwillvote.com to register and check their voter status. The DNC worked with Rivendell, an LGBTQ marketing company, on the ads. The campaign comes in response to recent anti-LGBTQ ads from the Trump campaign, which criticize Vice President Kamala Harris’s past support for gender-affirming medical care for people in prison.
The DNC’s ad campaign is being praised as a breakthrough by experts in LGBTQ marketing and political science. Bob Witeck, who worked on a similar campaign for Howard Dean in 2003, believes this initiative will mobilize LGBTQ voters who might otherwise stay home on Election Day. Gabriele Magni, an assistant professor of political science, noted the significant voting power of the LGBTQ community, making it crucial for political parties to engage and mobilize these voters. The DNC’s decision to invest in this ad campaign is seen as a way to energize LGBTQ voters and ensure their voices are heard in the upcoming election.
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