The Harris-Walz Campaign Launches Initial Advertisements Focused on Asian American Voters in Crucial Swing States

Vice President Kamala Harris has released two presidential campaign ads targeting Asian American, Native Hawaiian, and Pacific Islander voters. The ads focus on health care and anti-Asian hate, with one criticizing Donald Trump for using inflammatory language like “kung flu” during the pandemic. The other ad accuses Trump of attempting to dismantle the Affordable Care Act, which has reduced the number of uninsured AANHPI individuals by 63%. These ads are part of a $90 million media buy in battleground states with a significant AANHPI population. Asian Americans are expected to make up over 6% of eligible voters in November, potentially influencing the outcome in swing states like Nevada. The ads showcase testimonies from community leaders expressing fear and concern over Trump’s policies and rhetoric. The campaign plans to continue outreach efforts to the AANHPI community with in-language canvassing and phone-banking. The goal is to remind voters of the stakes in this election and the impact of Trump’s first term on AANHPI communities. The ads come as part of a larger strategy to engage and mobilize AANHPI voters in critical swing states.

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