Forbes recently highlighted seven athletes and sports celebrities who have ventured into the world of alcohol branding. These athletes have leveraged their fame and personal brand to create successful alcohol brands that cater to their fan base.
One of the athletes mentioned is Conor McGregor, who launched his own Irish whiskey brand called Proper No. Twelve. McGregor’s brand has seen great success and has become a popular choice among whiskey enthusiasts. Another athlete highlighted is Dwayne “The Rock” Johnson, who launched his own tequila brand called Teremana Tequila. Johnson’s brand has also garnered a loyal following and has received praise for its high-quality product.
Other athletes mentioned in the article include LeBron James, who has a stake in the tequila brand Lobos 1707, and Ryan Reynolds, who co-owns the gin brand Aviation Gin. These athletes have used their influence to promote their brands and have seen great success in the competitive alcohol industry.
The article also mentions Michael Jordan, who has his own brand of premium tequila called Cincoro Tequila, as well as retired soccer player David Beckham, who launched his own brand of single grain whisky called Haig Club. These athletes have each brought their own unique marketing strategies and personal touch to the alcohol industry, resulting in thriving businesses.
Overall, these athletes have proven that they can be successful entrepreneurs outside of their respective sports arenas. By leveraging their personal brand and connecting with their fan bases, they have been able to establish successful alcohol brands that cater to a diverse range of consumers. Forbes’ article highlights the impressive business acumen of these athletes and the growing trend of athletes entering the alcohol industry.
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